Anna Lajourdie (Akzentz International Educator) explains....
I think putting any product on the nails that requires maintenance is an enhancement.
Saying that particular gel (usually, but not only soak off) is any more "natural" then any other gel or L&P is misleading the client.
I might say that many soak off gels might feel more natural (because they can be applied very, very thin and are very flexible) but I would never say or advertise that they are more natural.
Certain companies use these tactics to the extreme trying to convice that their product is better, more natural (it lets the nails breath, etc), organic, don't contain chemicals etc.
Unfortunately that implies that other products are bad for the nails, they are unnatural, they damage (suffocate?) the nails, contains harmful chemicals (after all ALL the products contain chemicals because everything except for light and electricity is a chemical)
Meanwhile.... it's the improper application, careless nail technicians damage the nails, NOT the products.
Ok, we are talking reputable products, not MMA of course.
What I expect from reputable company is FACTS about their products, not good sounding (too good to be true) slogans.